How to Exhibit and Actually Get Results
Secrets, mistakes, and a real method from a decade in event marketing.
MEET THE SPEAKER
Kate Kharchenko
International marketing & business development expert with 12+ years of experience helping global brands scale across Europe, the Middle East, the U.S., and Asia.
Her expertise includes:
- Leading over 3000+ B2B meetings and securing 1,000+ global partnerships.
- Managing high-profile exhibition strategies in Germany, UAE, USA, UK, EU, India, and South Africa – from Beauty Cosmoprof, Italy and Web Summit, Lisbon to EXHIBITOR LIVE Las Vegas.
- Creating enduring brand identities in beauty, fashion, AI, aviation, and interior design industries.
- Delivering full-cycle event strategies — from booth design & sales scripts to strategic deal-making with Fortune 500 clients.
Kate’s unique advantage is her 360° perspective on branding and events: she combines deep market research with creative execution, ensuring every activation turns into measurable ROI.
WHAT YOU WILL LEARN AFTER 60 min:
- Why 80% of companies fail at exhibitions
- The Before/During/After framework
- How to choose the right exhibition & design a magnetic booth
- 468 booths worldwide — real insights
- Actionable steps for 2025/26
WHO SHOULD ATTEND
- Business owners
- Marketing & sales teams
- Export managers
- Event & trade show managers
- Booth builders & agencies
